Marriott Bonvoy has entered a multi-year strategic partnership with the International Cricket Council, securing its role as the Official Accommodation Partner for ICC events through 2029.
The agreement connects one of the world’s largest travel loyalty platforms with international cricket. It gives Marriott Bonvoy’s more than 260 million members access to curated travel and hospitality experiences linked to major ICC tournaments.
Scope of the partnership
The partnership covers all upcoming ICC Men’s global events over the next four years. These include the ICC Men’s T20 World Cup 2026 in India and Sri Lanka, the World Test Championship Final 2027 in the United Kingdom, and the ICC Men’s Cricket World Cup 2027 in South Africa, Zimbabwe, and Namibia.
It also includes the ICC Men’s T20 World Cup 2028 in Australia and New Zealand, the World Test Championship Final 2029 in the United Kingdom, and the ICC Champions Trophy 2029 in India.
With more than 450 Marriott properties across host markets, the group is positioned to host teams, officials, and travelling fans. Fans purchasing official travel packages through ICC Travel and Tours will also gain access to Marriott Bonvoy’s global hotel portfolio.
Fan engagement and regional focus
Commenting on the partnership, Rajeev Menon, President, Asia Pacific Excluding China, Marriott International, said cricket’s global appeal provides a powerful platform for deeper engagement.
He said the partnership will connect over two billion cricket fans with bespoke experiences for Marriott Bonvoy members. He also noted that the collaboration allows Marriott to deepen engagement in cricket-driven markets such as India, Australia, New Zealand, and Sri Lanka.
Meanwhile, Satya Anand, President – Europe, Middle East and Africa at Marriott International, said the partnership reflects how sport and travel can combine to create meaningful experiences.
He said the collaboration allows Marriott Bonvoy to turn a shared passion for cricket into memorable journeys. According to him, the partnership gives members new ways to experience ICC events both on and off the field, while welcoming fans into Marriott hotels across host destinations.
ICC perspective
Welcoming Marriott Bonvoy as a partner, Jay Shah, Chairman of the ICC, said the partnership aligns with the organisation’s ambition to redefine how fans experience cricket.
He said combining the global reach of cricket with Marriott’s portfolio of destinations creates a strong platform that links sport with memorable travel. He also noted that the partnership reflects the ICC’s strategy of working with global brands that deliver tangible value beyond sponsorship visibility.
Adding to this, Sanjog Gupta, CEO of the ICC, said the organisation aims to elevate the full experience around its major events. He said while on-field action remains central, travel, hospitality, and cultural experiences also shape fan satisfaction.
He added that Marriott Bonvoy’s international footprint and focus on customer experience make it a natural partner in enhancing how fans experience ICC events across different countries.
Last modified: January 11, 2026
