FitsAir has renewed its partnership with the Lanka Premier League (LPL) as the Official Airline Partner for the 2026 season, extending its support for one of Sri Lanka’s biggest sporting events.
The partnership marks the second consecutive year that FitsAir has backed the tournament, reflecting the airline’s strategy of supporting tourism, sports and international connectivity.
Supporting Tourism and Sri Lanka’s Global Profile
Commenting on the partnership, Shafiya Careem, Head of Marketing and Communications at FitsAir, said the Lanka Premier League has grown into one of Sri Lanka’s leading sporting events, bringing together players, fans and audiences from around the world.
She said FitsAir is proud to continue supporting a tournament that showcases world-class cricket while strengthening Sri Lanka’s appeal as a destination for tourism, sport and business.
Careem added that connecting people and creating opportunities remains central to FitsAir’s mission.
Partnership Continues for 2026
Anil Mohan, Chairman of IPG Group, welcomed FitsAir’s return as the Official Airline Partner, saying the airline’s continued support reflects a shared commitment to delivering a successful tournament and enhancing the league’s international profile.
He said the organisers look forward to building on the partnership during the 2026 season.
LPL Expected to Attract Global Attention
The 2026 Lanka Premier League is expected to feature leading local and international cricketers while attracting extensive global broadcast audiences and thousands of travelling fans.
FitsAir said its continued association with the tournament aligns with its broader vision of connecting Sri Lanka with the region through affordable and reliable air travel while supporting initiatives that contribute to tourism and economic growth.
Editor’s Insight
Sporting events create economic value beyond the game itself. They attract international visitors, strengthen destination marketing and provide businesses with opportunities to expand their brand presence. For airlines, partnerships with major tournaments also support tourism and regional connectivity.
Last modified: July 16, 2026
