For more than 70 years, the smell of freshly baked biscuits has welcomed people passing through Maliban Handiya in Ratmalana. Today, Maliban is taking that familiar aroma beyond its factory gates and sharing it with people across the country.
The campaign celebrates Maliban’s recognition as the No. 1 Most Loved Product Brand in the LMD Readers’ Choice Most Loved Brands 2026 rankings.
Taking the Famous Aroma Across the Country
Maliban recreated its signature bakery scent at bus stops, highway exits, cinemas and other busy public places.
People in Pettah, Makumbura, Kandy, Kurunegala, Galle and Anuradhapura experienced the aroma through specially designed scent installations.
The company also handed out specially prepared packs of Maliban biscuits at selected highway exits. The combination of scent and taste gave travellers a chance to experience the well-known atmosphere of Maliban Handiya.
Turning a Local Memory into a National Experience
For decades, many people have linked Maliban Handiya with the smell of freshly baked biscuits. Until now, that experience was mostly limited to Ratmalana.
Group Head of Corporate Communications at Maliban Group of Companies, Positha Perera, said “The scent of freshly baked biscuits at Maliban Handiya has been part of our story for decades. It carries memories of home, school days, tea tables, family gatherings, and everyday moments shared across generations. As Sri Lanka’s Most Loved Product Brand, we wanted to take this familiar experience beyond Ratmalana and share it with people across the country.“.
The campaign also shows how businesses can use long-standing brand identity to create new customer experiences. In this case, Maliban turned a well-known local landmark into a nationwide brand story.
Last modified: August 3, 2026
