Rising competition for deposits has prompted banks to introduce more attractive savings products as customers continue to seek higher returns on their investments. Against this backdrop, SDB Bank has launched a new fixed deposit campaign offering rates of up to 11.25% per annum.
The campaign targets customers looking for stable returns through short- and medium-term investment options. It also supports the bank’s efforts to strengthen deposit mobilisation in a changing interest rate environment.
SDB Bank said the campaign offers fixed deposit tenures ranging from 120 days to 390 days.
Focus on Rate-Sensitive Investors
The fixed deposit campaign is designed to attract both existing and new customers seeking higher returns on their savings.
The bank expects the offer to appeal to salaried professionals, retirees, business owners, and other investors who prefer secure investment products.
As interest rates continue to influence investment decisions, fixed deposits remain a popular option for customers seeking predictable returns without taking on market risk.
Bank Targets Deposit Growth
According to SDB Bank, the campaign forms part of a broader strategy to strengthen its competitive position while responding to growing competition within the banking sector.
The bank believes attractive deposit products can help customers maximise returns while supporting its funding and liquidity objectives.
The campaign is available for a limited period.
SDB Bank Highlights Customer Benefits
Commenting on the launch, Chief Business Officer of SDB Bank Chitral De Silva said:
“As a bank that focuses on empowering progressive individuals, we are excited to offer this special FD rate. This initiative aligns with our focus on offering secure and high-return financial solutions that cater to the evolving needs of our customers. By providing these competitive rates, we aim to deliver more value to our customers and further strengthen our position as a trusted partner in their financial journey.”
The bank said customers can obtain further information by visiting any branch, using its digital platforms, or contacting the bank through its customer service channels.
Growing Competition for Deposits
The latest campaign reflects increasing competition among financial institutions to attract deposits as customers continue to compare interest rates and investment opportunities.
For savers, higher fixed deposit rates provide an opportunity to lock in returns for a defined period while benefiting from the security of a regulated banking institution.
SDB Bank currently operates a network of 94 branches and serves retail, SME, co-operative, and business banking customers across the country.
Last modified: June 22, 2026
