Munchee, the flagship brand of Ceylon Biscuits Limited (CBL), has won 20 awards at the SLIM DIGIS 2.6 Awards, the highest number won by a single brand in the history of the awards.
The haul includes one Gold, four Silver, 14 Bronze and one Merit Award.
The awards recognise Munchee across several areas of digital marketing, including digital campaigns, creator and influencer marketing, creative content, cross-media integration, gaming, experiential marketing and seasonal campaigns.
Munchee Wins Gold for Wild Mix – Savoury
Munchee’s Gold award came for Wild Mix – Savoury under the Best Use of Creators / Influencers category.
The brand also received four Silver awards.
These included Wild Mix – Savoury under FMCG – Food & Beverage Brands, Munchee Father’s Day – Piya Kirula under Cross Media Integration, Cracker Gang under Best Use of Creative Content, and the Munchee Christmas Campaign under Seasonal Campaigns.
Munchee Super Cream Cracker’s “Jeewethe Badaginna” campaign also won Bronze awards across four categories, including Best Use of Digital in a Marketing Campaign, Cross Media Integration, Creative Content and Experiential & On-Ground Digital Amplification.
Other Bronze-winning work included Munchee Black Edition’s digital launch campaign, the Choco Rush gaming campaign, the Valentine’s campaign, the Comic Con activation, the Savoury Game On campaign and Munchee Carols.
SLIM DIGIS 2.6 Draws Over 550 Entries
The 2026 SLIM DIGIS competition, held under the theme “The Mission to Extraordinary,” received more than 550 entries.
A jury of more than 70 industry experts evaluated the entries.
Danushka Tamali Silva, General Manager – Marketing at Ceylon Biscuits Limited, said the result reflected the brand’s focus on testing new ideas and adapting to changing consumer behaviour.
Nalin B Karunarathne, Chief Executive Officer of Ceylon Biscuits Limited, said the awards reflected Munchee’s approach of continuously evolving to stay relevant.
Arun Gooneratne, Assistant General Manager Marketing and lead for Digital Marketing at Ceylon Biscuits Limited, said the result followed the brand’s Munchee Digital 2.0 Strategy.
He said the strategy has made digital an integrated part of the brand’s marketing approach rather than a standalone function.
Munchee also received recognition at the SLIM Kantar People’s Choice Awards 2026, winning FMCG Brand of the Year, Youth FMCG Brand of the Year, Biscuit Brand of the Year and Snack Brand of the Year.
Last modified: September 29, 2026
