Sri Lanka made a remarkable impact at the World Travel Market (WTM) 2024, held from November 5-7 at the ExCel Exhibition Hall in London, UK. Led by the Sri Lanka Tourism Promotion Bureau (SLTPB) with support from the High Commission of Sri Lanka in London, the event highlighted the nation’s appeal as a world-class destination. Over 100 industry partners joined Sri Lanka’s tourism delegation, presenting the nation’s offerings to a global audience.
Key Highlights
- Prestigious Opening Ceremony: The Sri Lanka stand at WTM was inaugurated on November 5 by Duchess of Rutland Emma Manners, with notable figures in attendance, including High Commissioner Rohitha Bogollagama and Chairman of SLTPB, Buddhika Hewawasam.
- Strategic B2B Engagement: Chairman Buddhika Hewawasam led a series of B2B meetings with leading UK travel companies, industry associations, and media representatives, aiming to strengthen Sri Lanka’s visibility in the UK tourism market.
- Best Stand for Doing Business Award: The Sri Lanka stand received the Best Stand for Doing Business award for its welcoming and professional atmosphere, allowing seamless networking and business discussions.
- “Most Desirable Island” Gold Award: Sri Lanka was honored with the Gold Award for “Most Desirable Island” at the Wanderlust Travel Magazine Awards on November 6, further solidifying its global appeal.
- Strong UK Tourist Arrivals: As of October 31, 146,670 UK tourists visited Sri Lanka, making the UK the country’s second-largest source market. In October alone, tourist arrivals reached 1.6 million, generating USD 2.5 billion in revenue—a positive sign for Sri Lanka’s tourism recovery.
Conclusion
Sri Lanka’s active participation and accolades at WTM 2024 underscore its strategic focus on strengthening tourism ties with the UK and attracting global travelers. With renewed momentum and international recognition, Sri Lanka is committed to further elevating its status as a top travel destination on the world stage.
Sri Lanka Tourism Promotion Bureau (SLTPB)
Last modified: November 12, 2024
