The Sri Lanka Tourism Promotion Bureau (SLTPB) has unveiled a major promotional initiative, organizing a series of influencer-driven trips from October 28 to November 8. Featuring 30 renowned international travel influencers from countries like the UK, Germany, Italy, and Australia, the program aims to establish Sri Lanka as a premier tourist destination for the winter season and beyond.
Key Highlights:
- Influencer Reach: The initiative will leverage over 7 million combined followers across platforms like Facebook, Instagram, YouTube, TikTok, and LinkedIn to amplify Sri Lanka’s tourism appeal globally.
- Content Production: Influencers will generate more than 1,000 blog posts, social media updates, and live videos, highlighting Sri Lanka’s unique destinations, culture, and hospitality.
- Comprehensive Itinerary: Spanning cities and attractions across all nine provinces, the itinerary includes Colombo, Jaffna, Sigiriya, Galle, and Udawalawa, showcasing a broad view of the island’s offerings.
- Strategic Partnerships: Collaboration includes provincial tourism ministries and key industry players such as Cinnamon Life, Jetwing Hotels & Resorts, and Colombo Lotus Tower, ensuring expansive support for the campaign.
- Government Vision: This campaign aligns with Sri Lanka’s goal to attract record numbers of tourists by 2025, reinforcing the nation’s tourism industry as a key economic driver.
The SLTPB invites the public and local media to follow the influencers’ journey, promoting Sri Lanka as an ideal travel destination through captivating stories and visuals.
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Sri Lanka Tourism Promotion Bureau (SLTPB)
Last modified: November 2, 2024
