Sri Lanka is set to showcase its tourism potential at the World Travel Market 2024 (WTM London) from November 5-7 at the ExCeL London Exhibition Centre. Led by the Sri Lanka Tourism Promotion Bureau (SLTPB), over 105 tourism industry partners from the country will participate in this prestigious event.
Key Highlights:
- Extensive Participation: With a record 105 leading destination and service providers, Sri Lanka’s presence at WTM 2024 aims to strengthen tourism and trade connections with the UK and other global markets. The Sri Lanka pavilion is designed to offer easy access to information and facilitate business-to-business interactions.
- Rising UK Tourism: The United Kingdom has become the second largest source market for Sri Lanka, with 136,464 high-spending tourists arriving in the country. This event is expected to further boost the tourist inflow from the UK.
- Significance of WTM: As the largest annual tourism promotion market in Europe, WTM London attracts over 50,000 visitors, 5,000 trade partners, and 3,000 journalists. Sri Lanka’s participation in this event provides a valuable platform to promote the country’s tourism sector globally.
The World Travel Market 2024 offers a crucial opportunity for Sri Lanka to solidify its position as a prime travel destination, with hopes of further increasing tourist arrivals and enhancing trade relations with the European market.
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Sri Lanka Tourism Sri Lanka Tourism Promotion Bureau (SLTPB)
Last modified: October 21, 2024
